Pochampally awarded best tourism village: UNWTO

18 Nov 2021 Pochampally awarded best tourism village: UNWTO

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Pochampally village in Telangana has been adjudged as one of the best tourism villages by the United Nations World Tourism Organization (UNWTO).
The 24th session of the UNWTO General Assembly in Madrid (Spain), this award will be presented on December 2021.
The Union Ministry of Tourism has also drafted a Rural Tourism Policy which will not only promote tourism in our villages but also revive local arts and crafts and boost the rural economy.
Earlier the Rudreshwar Temple/Ramappa Temple located in Mulugu district(Telangana) has been included in the list of UNESCO World Heritage Site.

Pochampally, in the Nalgonda district of Telangana, is often referred to as the Silk City of India for its exquisite saris, woven through a unique style called Ikat.
Pochampally Ikat style was recorded as a Geographical Indication in the 2004.
The unique weaving styles and patterns of Pochampally have been given special attention as a part of the vision of a ‘Aatma Nirbhar Bharat’ through Prime Minister’s objective of ‘Vocal for Local’.
The Prime Minister inaugurated the first National Handloom Day on August 7(2015), as a tribute to the formal declaration of the Swadeshi Movement, to recognize the diversity of weaving techniques and our rich handloom tradition.
The formal declaration of the Swadeshi Movement was made in Calcutta in the year 1905 at a meeting of the Town Hall on 7th August.
Pochampally is also known as Bhoodan Pochampally in memory of the Bhoodan movement started by Acharya Vinoba Bhave from this village on April 18, 1951.
Vinoba Bhave was the first international and Indian person to receive the Ramon Magsaysay Award in the year 1958. He was also awarded the Bharat Ratna posthumously in 1983.
The Ministry of Tourism recommended three villages from India for the UNWTO Best Tourism Village entry. Pochampally was awarded as one of the best tourism villages by UNWTO.
These three villages included Kongthong in Meghalaya, Ladhpura Khas in Madhya Pradesh and Pochampally in Telangana.

This is a pilot project conducted by UNWTO to highlight the importance of villages that provide opportunities to preserve tourism culture and traditions, encourage mass celebration and protect biodiversity.
It aims to reward villages that are outstanding examples of rural sites and demonstrate good practices in line with its designated nine assessment zones.
It aims to help villages enhance rural tourism potential by providing opportunities for training and improvement.

It is a specialized agency of the United Nations responsible for promoting responsible, sustainable and universally accessible tourism.
It was established in the year 1975. Its headquarter is located in Madrid (Spain).
UNWTO encourages the implementation of a global code of conduct for tourism, in order to increase the socio-economic contribution of tourism while minimizing its potential negative impacts.