• Recently, the Ministry of Micro, Small & Medium Enterprises (MSME) has launched an e-National Level Awareness Programme SAMBHAV.


  • It is a mass outreach programme under the Ministry of MSME in which students from different colleges/ITIs from all parts of the country will be encouraged by 130 field offices of the Ministry to take up entrepreneurship.
  • During the campaign the college students will be made aware of the various schemes being implemented by the Ministry of MSME through Audio/Video film presentations.


  • To promote engagement of the youth in promoting entrepreneurship, boost domestic manufacturing with a view to push economic growth.


  • The government is working to increase the contribution of MSME in Gross Domestic Product (GDP) and exports.
  • Enhancing the GDP contribution from present 30% to 50%, and employment generation in MSME sector from 11 crore to 15 crore has been stressed.

 Related Initiatives:

  • Women Enterpreneurship Platform (WEP)
  • Venture Capital Scheme for Agri-Business Devlopment
  • Pradhan Mantri Mudra Yojna
  • Genration Unlimted in India (YuWaah)
  • National Carrer Service
  • Prime Minister’s Employment Generation Programme (PMEGP)
  • Pradhan Mantri Rojgar Protsahan Yojna (PMRPY)
  • Matatma Gandhi National Rular Employment Guarantee Scheme (MANREGA)
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