Swachhta Start-up Challenge

Swachhta Start-up Challenge


  • Recently the Ministry of Housing and Urban Affairs (MoHUA) in partnership with ‘Department for Promotion of Industry and Internal Trade’ (DPIIT) and ‘French Development Agency’ (AFD) under ‘Swachh Bharat Mission-Urban 2.0’ under ‘Swachhta Start-up Challenge.

Swachh Bharat Mission-Urban 2.0

  • SBM-U 2.0 was launched on 01 October, 2021 to achieve the goal of ‘Garbage Free Cities’ in the next five years.
  • It focuses on waste source and its segregation, reduction of single-use plastics and air pollution, effectively managing waste from construction and demolition activities and bioremediation of all old dump sites.
  • Under this mission the waste water will be treated properly before releasing it into the water bodies and the government is trying to prioritize maximum reuse of this water.


  • This challenge has been launched to encourage innovative start-ups to drive catalytic change in the sanitation and waste management sector.
  • The challenge invites solutions in four thematic areas, which include (i) social inclusion, (ii) zero dump (solid waste management), (iii) plastic waste management and (iv) transparency through digital enablement.
  • It aims to promote an enabling environment for enterprise development under SBM-U 2.0.
  • The French Development Agency (AFD) will provide seed funding of Rs 25 lakh and one year customized support to each of the 10 selected start-ups.
  • With the spirit of innovation at its core, the start-up space has immense potential to revolutionize India’s waste management sector.
  • It is in line with self-reliant India and Make in India.


  • It aims to capitalize on the start-up movement by providing entrepreneurial opportunities to young innovators for socially impactful and marketable business solutions.


  • This initiative comes at a time when France and the European Union (EU) want to work together with India at the international level to negotiate a global treaty on plastic pollution.
  • This is also important because today the start-up space is growing rapidly, with India leading the world with over 70 unicorns (crossing the US$1 billion valuation).

Initiatives to tackle plastic pollution:

  • On the occasion of World Environment Day (June 5) in 2018, global leaders pledged to “defeat plastic pollution” and eliminate the use of plastic completely.
  • The Group of Environment Ministers of the G-20 countries agreed to adopt a new implementation framework to tackle the issue of marine plastic waste at the global level.
  • As per the Plastic Waste Management Rules, 2016, every local body should be responsible for setting up infrastructure for segregation, collection, processing and disposal of plastic waste.
  • The Plastic Waste Management (Amendment) Rules 2018 introduced the concept of Extended Producer Responsibility (EPR).
  • A new national framework on plastic waste management is being implemented, which will introduce third party audits as part of the monitoring mechanism.
  • The India Plastics Pact was launched in September 2021 in collaboration with the Confederation of Indian Industry (CII) and the World Wide Fund for Nature (WWF) to set time-bound commitments to reduce plastics from its value chain.

Download yojna ias daily current affairs 29 january 2022

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